Bell’s Registration Party is Today. Watch the Promo Video

Bell's Registration Party is today. Watch the promo video

The 2016 Bell’s Iceman Cometh Challenge was one for the record books. Warm sunshine greeted racers at TImber Ridge Resort as they finished their fast 27 mile trek from Kalkaska. What will 2017 bring? That’s part of the fun of the event and to help you get registered we’ve compiled a quick and easy breakdown of the paths you can choose depending on your past Iceman history.

Never been in the race?

Option one, come to Bell’s Brewery in Kalamazoo on Friday, March 3, 2017 at 11am and register in person. Everyone that shows up between 11-4 gets in. Done. Option two, hope there’s room after the 2016 riders register online when the non-2016 riders get their online crack at it on Friday, March 17th at 12 noon. Tips to speed along your entry. Register for an Ice Society account at Iceman.com and get a USA Cycling number (not a license) ahead of time.

Raced in 2016?

If you raced in the 2016 Iceman and want to ride this year you are guaranteed a spot in the race as long as you complete that entry between Friday, March 10 at 9am and Friday, March 17 at 9am. After that it’s first come first serve until the race fills up at 4,500 riders for Iceman and 400 riders for Slush Cup. You can also come to Bell’s, it’s a fun party and a great way to kick off the weekend.